Rhetorical Analysis Of Pinks Speech - 767 Words

Pink delivers a very well organized speech. He opens the speech very strongly when he states- I need to make a confession†¦Ã¢â‚¬  – creating a mystery and drawing the audience in instantly. The hilarity woven into the opening invokes a strong amusement from the audience. He frames his speech as a case study and not a story, which emphasizes the purpose of the speech as a learning opportunity for the audience –I don’t want to tell you a story. I want to make a case. I want to make a hard-headed, evidence-based, dare I say lawyerly case for rethinking how we run our businesses.† (1.34). with this thesis statement, Pink states his intention in a very effective manner drawing fully, the attention of the audience. He institutes a framework around†¦show more content†¦All these mentioned institutions have high ethos, and it adds credibility by association to pink’s speech by referencing them. Half-way in the speech, he makes the first overt connection between the audience and his topic. His statement -Think about your own work†¦ everybody in this room is dealing with their own version of the candle problem† (7:49) flatters the audience, since it means that they are all affianced in truly challenging and difficult labor. More prominently, it makes his massage more personal. He persuades his audience repeatedly referencing the candle problem† which the audiences hear it as my problem†. His speech is composed of thoughts provoking ideas. He wisely injects hilarity throughout his presentation. He states in the 38th second, - I need to make a confession. I did something I regret†¦ in a moment of youthful indiscretion, I went to law school† and in the 1st minute -I graduated in the part of my law school class that made the top 90% possible.† Both of these statements are humorous and they build connection with the audience. Another notable element is Pink’s speech is the use of contrast. The most memorable is the catch phrase he introduces with a slide